Sportino built its reputation at the counter, with stores of its own design and teams who know the product. The next step was to take that network online without separating it from what already worked.
- 44 yearsin business, since 1982
- 17 storesin mainland Portugal
- +100 brandsin the catalog
- B2C e-commerce platform
- Omnichannel order management
- Operational efficiency
Stores with their own identity, not yet connected to online
Sportino was founded in 1982 by brothers António and Miguel Faustino, with its first store in Bombarral. That is forty-four years of distributing sports footwear and apparel, and today the company has seventeen stores in mainland Portugal, from Braga to Évora, and more than one hundred brands in its catalog, from adidas to New Balance, from Converse to Carhartt WIP.
What was missing was a connection between the stores and the digital channel, so that stock would be the same on both sides and every online order could draw on the entire network.
An online store designed to work with the stores
We built an online store on the same foundation as the physical operation, with the catalog of more than one hundred brands updated from a single place.
Order management gained a combined view of store and warehouse inventory, which makes it possible to fulfill an online order from the most efficient location and to reduce sales lost to stockouts in any one store.
Online orders are now fulfilled by the entire network
The operation now has a single view of stock across the entire network. Online orders no longer depend on the inventory of a single warehouse.
The network can grow without each new store bringing its own integration work.
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