| Criteria | Redicom Marketing Automation | Klaviyo |
|---|---|---|
| Platform integration | Native and fully integrated | External, via integration/app/API |
| Dependency on connectors | No | Yes |
| Segmentation | Based directly on the store’s live data | Dynamic and real-time, but depends on synchronized data |
| Segment-based pricing | Yes, natively | Possible if data is structured/synchronized |
| Segmented promotions | Yes, natively | Possible, but depends on data structure and integration |
| Store & campaign consistency | Very high | May depend on the quality and depth of integration |
| Catalog and events | Managed within the platform itself | May require native integration or custom feed/API |
| Technical complexity | Low | Moderate to high in custom scenarios |
| Costs | Included in the platform | Paid, charged per active profiles and sends |
| Cost scalability | More predictable | Cost increases with contact base and usage |
| Data governance | Centralized in Redicom | Distributed between platform, integration, and Klaviyo |
| Global advantage | More integrated, simpler, and more cost-effective | Excellent external tool, but with dependency and additional cost |
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100% integrated into the platformThe catalog, customers, orders, segments, and campaigns all operate natively within the same database, ensuring complete consistency and centralized management. |
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Segmentation and personalizationPromotions and campaigns can be based on actual purchase data, customer behavior, and business rules, presenting the right price and offers for each customer or segment. |
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Simplified processesWith no reliance on connectors, external synchronizations, or additional technical maintenance, it requires less technical complexity and operational effort. |
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Greater operational controlAll communication and automation logic is managed directly on the platform, ensuring consistency and reducing the risk of misalignment. |
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Dynamic campaignsPromotions, messages, and campaigns adapt to the user’s context in real time, ensuring more relevant and impactful communications. |
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Predictable costs and added valueAs a native solution, it eliminates the need for external alternatives, ensuring greater control over investment, cost predictability, and return on investment. |
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Greater operational controlAll communication and automation logic is managed directly on the platform, ensuring consistency and reducing the risk of misalignment. |
| Use to view more |
|---|
Dynamic campaignsPromotions, messages, and campaigns adapt to the user’s context in real time, ensuring more relevant and impactful communications. |
| Use to view more |
|---|
Predictable costs and added valueAs a native solution, it eliminates the need for external alternatives, ensuring greater control over investment, cost predictability, and return on investment. |
| Use to automation that enhances every interaction. |
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Automation that enhances every interaction.Compare a native, fully integrated, and data-driven solution with external platforms that require...complex integrations and additional costs. |
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| Use to intelligent communication for greater growth. |
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Intelligent communication for greater growth.Intelligent automation improves customer communication, increases campaign relevance, and...This directly contributes to more conversions. |
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Communication focused on the customer journey.Automation utilizes existing communication flows that accompany the user at different points in their journey, strengthening the connection to the brand and encouraging recurring interactions. |
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Efficiency at every stage.Automation reduces manual tasks and centralizes campaign management, increasing team productivity, simplifying operations, and ensuring more efficient use of resources, with a direct impact on results. |
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Decisions based on real data.The campaigns use information already available on the platform to activate more relevant communications, ensuring decisions based on real data and greater effectiveness in each interaction. |
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Scalability adapted to growthAs the business grows, the solution allows you to communicate with more eligible customers, expanding the impact of campaigns and increasing return on investment through more relevant and effective interactions. |
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Decisions based on real data.The campaigns use information already available on the platform to activate more relevant communications, ensuring decisions based on real data and greater effectiveness in each interaction. |
| Use to view more |
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Scalability adapted to growthAs the business grows, the solution allows you to communicate with more eligible customers, expanding the impact of campaigns and increasing return on investment through more relevant and effective interactions. |
| Use to more value within the platform itself. |
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More value within the platform itself.Why pay an external platform to do what Redicom already does natively, in an integrated way, and with guaranteed results?
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