| Criteria | Redicom Analytics | Google Analytics 4 |
|---|---|---|
| Platform integration | Native and fully integrated | External to the commerce platform |
| Primary focus | Business, operations and commercial performance | Digital measurement, events, traffic and acquisition |
| Analytical model | Real operational data | Event-based model |
| Stock and real pricing visibility | Yes, natively | Not natively operational |
| Promotions and commercial context | Built into the analysis | Depends on implementation and data modelling |
| Segment-based pricing | Yes | Not a native capability |
| Operational decision support | Very strong | More indirect |
| Digital acquisition analysis | Good, when integrated with the ecosystem | Very strong |
| Advanced analysis | Integrated within business context | May involve sampling and exploration limits |
| Privacy thresholds | Controlled within the platform ecosystem | Thresholds apply in certain reports |
| Need for data export for deep analysis | Lower | Often required via BigQuery |
| Data freshness | Aligned with live platform operations | Depends on data processing timelines |
| Technical complexity | Lower within the Redicom ecosystem | Can increase with tagging, events and integrations |
| Cost | Included in the platform | Can scale with additional tools and cloud usage |
| Data governance | Centralised within Redicom | Distributed across multiple tools |
| Overall advantage | Closer to business and decision-making | Excellent for traffic and digital measurement |
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100% integrated dataRedicom Analytics directly uses real operational data, such as orders, stock, products, promotions, and sales performance. |
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Performance-oriented visionIt allows you to see the direct impact of business decisions, identifying what is working, where there are shortcomings, and where there are opportunities for optimization. |
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Simplified analysisWith no need for exports, integrations, or external tools, the analysis is performed directly, reducing technical and operational complexity. |
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Greater control over informationAll metrics are calculated based on actual operational data, ensuring consistency, reliability, and alignment across teams. |
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Actionable insights in real time.The data is continuously updated, providing an immediate overview of the business and enabling a rapid response to changes in performance. |
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No additional costsAdvanced data analysis and management features are built into the platform, eliminating the need for BigQuery, external cloud services, or third-party analytics modules. |
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Greater control over informationAll metrics are calculated based on actual operational data, ensuring consistency, reliability, and alignment across teams. |
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Actionable insights in real time.The data is continuously updated, providing an immediate overview of the business and enabling a rapid response to changes in performance. |
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No additional costsAdvanced data analysis and management features are built into the platform, eliminating the need for BigQuery, external cloud services, or third-party analytics modules. |
| Use to analytics that supports real decisions. |
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Analytics that supports real decisions.Compare and see how our solution offers more comprehensive insights than external tools. |
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| Use to informed decision-making for consistent growth. |
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Informed decision-making for consistent growth.A structured and contextualized analysis allows for the identification of opportunities, correction of deviations, and continuous improvement of business performance. |
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Complete overview of the operation.The analysis cross-references sales, inventory, prices, promotions, and campaigns, allowing one to understand the impact of each variable on the overall performance of the business. |
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Efficiency in reading and interpreting data.Centralizing information eliminates dispersion across tools, reduces analysis time, and facilitates the identification of relevant insights. |
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Decisions with an operational contextThe data directly reflects the operation, ensuring more informed decisions that are aligned with reality and have an impact on results. |
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Growth-driven scalabilityAs the volume of data increases, the platform maintains its analytical capabilities, allowing it to consistently track business evolution. |
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Decisions with an operational contextThe data directly reflects the operation, ensuring more informed decisions that are aligned with reality and have an impact on results. |
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Growth-driven scalabilityAs the volume of data increases, the platform maintains its analytical capabilities, allowing it to consistently track business evolution. |
| Use to insights that drive business |
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Insights that drive businessObtain accurate and contextualized decisions directly in Redicom, without needing external solutions.
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