In a costume store, a large share of the year's sales is concentrated on a few dates, and those dates are when the operation is put to the test. Mascarilha prepared for those days, and not for the average of the rest of the year.
- 30%of total sales online
- +10,000products in the catalog
- 5physical stores
- Cloud e-commerce platform
- Omnichannel order management
- ISA InStore APP
- Omnichannel logistics
An unusual sales calendar
Mascarilha opened in 2007 as a store specializing in costumes and party supplies, with a wide catalog and a serious commitment to specialized retail. Today it has five physical stores, in Lisbon, Parede, Coimbra and Porto, more than ten thousand products and an online channel that accounts for thirty percent of sales.
The calendar of this business is extreme. At Halloween and Carnival, orders multiply within a few days, and the platform has to handle that without slowing down.
An operation built around the calendar
We implemented a Cloud platform sized from the outset for these peaks, because in this business there is no room for drops in performance.
Order management centralizes all channels and routes each order to the most efficient source, which shortens lead times and lowers shipping costs. The ISA InStore APP gives store teams a view of unified stock and allows them to process online orders from the physical store. Catalog management was configured for the variants specific to this sector: costumes with multiple combinations of components, sizes and accessories, without navigation becoming confusing.
Faster, cheaper shipping when it matters most
Omnichannel logistics reduced shipping costs during peak periods and improved delivery times at the most critical moments of the calendar. With stores processing online orders, the response to peaks now draws on the entire network.
Unified management of more than ten thousand products simplified the teams' work and reduced stock errors.
In this business you are either ready in the weeks that count or you are not ready at all. Redicom gave us a platform that handles the Halloween and Carnival peaks without failing.
Management, Mascarilha
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