Marques Soares has always sold in store, department by department. Today it also sells through its online store and mobile app, without changing its nature.
- 66 yearsof history, since 1960
- +350 brandsnational and international
- 40,000cardholders
- B2C e-commerce platform
- Omnichannel order management
- Mobile app
- Loyalty program
The company's tradition as the starting point
Marques Soares opened on November 5, 1960, on Rua das Carmelitas in Porto, with one hundred and fifty square meters, ten people and a fabric catalog. Sixty-six years later, it is a department store with more than three hundred and fifty national and international brands, from apparel to eyewear, from home textiles to perfumery, with a presence in Porto, Braga, Aveiro and Beja. It is now in its third generation of management.
Street retail is part of the company's DNA. The challenge was to bring to digital a customer relationship that had always been built at the counter, without losing its character.
Many departments, one platform
We built an online store that supports the breadth of a department store catalog, with very different departments coexisting on the same platform.
The loyalty program now recognizes customers on both sides, in store and online, with the same history. The mobile app gives access to the loyalty card, campaigns and account, and order management brought the stock of the stores and the digital channel into the same view.
The store's own card went digital
The store's own card, which until then was only valid in store, now works the same way on the website and in the app.
Marques Soares now has an online presence on the scale of what it sells in store, and it remains what it has been for sixty-six years.
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