The knowledge of farming that Agriloja has always offered at the counter is now available online, at any time and anywhere in the country.
- 35 storesin Portugal
- 20,000catalog items
- 30 yearsin business, since 1996
- Enterprise e-commerce platform
- Order management
- Omnichannel solution
Twenty thousand items that only existed in stores
Agriloja is one of the largest retail chains in Portugal specializing in agriculture, livestock, pets and DIY. It was founded in 1996 and today has thirty-five stores across the country, with a reputation built on closeness and on understanding the needs of farmers and rural consumers.
The catalog has around twenty thousand SKUs, from fertilizers to tools, from animal feed to farm equipment. The challenge was to move to digital without losing the identity that made the brand a reference, with a catalog of this size, multiple suppliers, stock distributed across dozens of points of sale and customers used to the service of the store they trust.
A platform built for large catalogs
A Cloud platform designed for extensive catalogs and an integrated store network. Order management centralized stock in real time, and online customers can now see availability by store and choose between home delivery and in-store pickup.
The omnichannel layer ensures that orders, returns and customer management work the same way in digital and physical channels. The back office was configured to give teams autonomy in managing campaigns, prices and promotions by region, without relying on external technical intervention, which is critical for a company spread across the entire country.
Availability by store, as the customer chooses
The digital presence now reflects the breadth of the physical catalog, with twenty thousand SKUs available at any time. Centralized stock reduced availability errors and improved satisfaction with online orders.
The ability to communicate promotions by region made it possible to bring to digital the local knowledge that has always set the brand apart, and each new store joins the network without disrupting the operation.
Redicom understood from the start that our business is not only about selling products, it is about supporting the customer throughout the entire agricultural cycle. The platform gave us that capability in digital.
Commercial Department, Agriloja
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