Marketing and Automation
- Homepage
- Fashion Retail
- Marketing and Automation
| Use to campaigns linked to the rhythm of the collection |
|---|
MARKETING & AUTOMATION Campaigns Linked to the Rhythm of the Collection
Redicom helps fashion brands connect campaigns, customer behavior, inventory needs, and the sales calendar. |
| Use to marketing that understands the fashion calendar |
|---|
Cloud Marketing Marketing that Understands the Fashion Calendar
In fashion retail, marketing cannot operate in silos. Campaigns need to be linked to the collection calendar, stock levels, customer behavior, and the commercial objectives at any given time. Redicom integrates marketing and operations on the same platform, allowing campaigns to be informed by real data and executed with the speed the industry demands.
|
| Use to tools for every moment of the business calendar |
|---|
MARKETING FEATURES Tools for Every Moment of the Business CalendarFrom collection launches to end-of-season sales, each moment requires a specific marketing approach. |
| Use to view more |
|---|
Advanced SegmentationSegment customers based on purchase history, specific sizes, preferred brands, seasonal categories, customer lifetime value, and browsing behavior. Deliver relevant communication tailored to each profile. |
| Use to view more |
|---|
Campaign AutomationAutomated workflows for each stage of the customer lifecycle: welcome, abandoned cart, post-purchase, reactivation, birthday. Every interaction is a conversion opportunity. |
| Use to view more |
|---|
Seasonal PromotionsQuick activation of promotions linked to the commercial calendar: sales, mid-season, Black Friday, collection launches. Complex promotional rules without the need for development. |
| Use to view more |
|---|
Customer-specific customizationPersonalized communication based on the customer's profile: product recommendations, restock alerts for preferred sizes, suggestions for complementary outfits. |
| Use to view more |
|---|
Real-Time PerformanceMonitor the performance of each campaign in real time: open rates, conversion rates, revenue generated, ROI. Adjust ongoing campaigns based on concrete data. |
| Use to view more |
|---|
Multi-MarketCampaigns tailored to each market: language, currency, local business calendar, cultural preferences. Centralized management with localized execution. |
| Use to marketing aligned with the rhythm of fashion |
|---|
BUSINESS CALENDAR Marketing Aligned with the Rhythm of FashionA fashion brand's sales calendar has key moments that require specific and coordinated campaigns. |
| Use to january - february |
|---|
January - February Winter Sales & SS PreparationClearance campaigns with complex promotional rules. Preparation of communication for the new Spring/Summer collection. |
| Use to march - april |
|---|
March - April Spring/Summer LaunchCollection launch campaigns, digital lookbooks, new product activation, and communication with VIP clients. |
| Use to may - june |
|---|
May - June Mid-Season & Sell-ThroughMid-season promotions to accelerate sell-through. Reactivation campaigns for inactive customers. |
| Use to july - august |
|---|
July - August Summer Sales & FW PreparationSummer stock clearance. Preparation of Fall/Winter communication. B2B pre-orders. |
| Use to september - october |
|---|
September - October Fall/Winter releaseNew collection, fall campaigns, activation of loyal customers with early access. |
| Use to november - december |
|---|
November - December Black Friday, Christmas & PeaksThe biggest sales peaks of the year. Coordinated campaigns between marketing, inventory, and operations. |
| Use to view more |
|---|
Marketing and Operations on the Same PlatformThe great advantage of having marketing integrated into the e-commerce platform is the connection with real data: avoiding launching a campaign for an out-of-stock product, adjusting promotions based on real-time performance, and coordinating communication with operational shipping capabilities. This is only possible when marketing and operations share the same database. |
| Use to ready to connect marketing to the rhythm of your brand? |
|---|
Ready to Connect Marketing to the Rhythm of Your Brand?Discover how Redicom can help your marketing team communicate effectively and convert consistently.
Request a demo
|