B2C Commerce

Use to a platform designed for fashion
Use to a platform designed for fashion
B2C Commerce A platform designed for fashion Your brand image shouldn't be held hostage by rigid templates. Redicom's B2C solution uses a Headless Commerce architecture that separates the robustness of the back office from the creativity of the front-end, with intelligent Visual Merchandising and native Sizefit to maximize conversion and reduce returns.

Use to creative freedom with operational robustness
Use to creative freedom with operational robustness
UNLIMITED BRAND EXPERIENCE Creative Freedom with Operational Robustness In fashion retail, conversion depends on image, rhythm, navigation, and context. Redicom allows you to create digital experiences consistent with your brand positioning, with the freedom to design shopping journeys, content, and collection presentation. While generic platforms impose standardized templates that create visual homogeneity, Redicom's Headless architecture allows for complete creative freedom on the front-end, while maintaining the operational robustness of the back-end. Headless Commerce Architecture with API-first Pixel-perfect shopping journeys Tailored upsell and cross-sell strategies Campaigns designed for the collection calendar.

Use to tools designed for fashion retail
Use to tools designed for fashion retail
B2C FEATURES Tools Designed for Fashion Retail Each feature was designed to solve real challenges faced by e-commerce teams at fashion brands, from catalog presentation to final conversion.

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Intelligent Visual Merchandising Control the presentation of your collections with drag-and-drop tools, organizing product grids based on trends, best-sellers, or profit margin. Adapt the visual experience to the rhythm of the collection.

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Sizefit Dramatically reduce return rates with smart sizing guides and recommendations based on customer profiles. A critical profitability factor in the fashion industry, where returns represent a significant cost.

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Lookbooks & Shop-the-Look Allow customers to purchase complete outfits directly from visual and editorial campaigns, increasing Average Order Value (AOV) and creating an inspirational shopping experience.

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Native Marketing Cloud Automated campaigns linked to the rhythm of the collection. Segment customers based on their purchase history for specific sizes, brands, or seasonal categories. Relevant communication at the right time.

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Intelligent Search Search engine optimized for fashion catalogs, with intelligent suggestions, filters by color, size, style, and material. Help customers find exactly what they're looking for, faster.

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Multi-Market & Multi-Language Centralized management of multiple markets with prices, currencies, languages, and content tailored to each region. Scale globally without increasing operational complexity.

Use to complete control over product presentation
Use to complete control over product presentation
Visual Merchandising Complete Control Over Product Presentation Merchandising teams know their products better than any algorithm. Redicom offers an intuitive visual editor with drag & drop that allows you to organize product listings, set the order of presentation, highlight key items, and react in real time to trends and stock levels. The editor allows you to apply automatic rules (based on performance, new releases, stock) and then adjust them manually with greater precision. Visual reorganization of products using drag & drop. Rules for automatically sorting products (stock, % discount, best sellers, …) Pinning strategic products in fixed positions Real-time preview before publishing. Scheduling layouts by campaign or season.

Use to inspire and convert in a single click
Use to inspire and convert in a single click
SHOP BY LOOK AND LOOKBOOKS Inspire and Convert in a Single Click Shop-the-Look revolutionizes shopping by transforming editorial images into dynamic experiences. Every element of an outfit becomes directly purchasable, eliminating barriers. Redicom's lookbooks take this to the next level, integrating real-time stock, market adaptation (currency, language, pricing), and customer personalization. These Shoppable Lookbooks transform editorial content into immersive shopping experiences. Images with clickable hotspots direct the customer to product pages. This ensures that the customer buys what they see without interruption, optimizing conversion and the fluidity of the experience. Clickable hotspots on editorial images Real-time stock integrated into the lookbook. Automatic adaptation by market (currency, language and prices) Personalization by customer segment

Use to the right size the first time: native and free technology
Use to the right size the first time: native and free technology
Redicom's Sizefit The Right Size the First Time: Native and Free Technology Choosing the right size is the most critical moment when buying fashion online. Redicom's Sizefit is fully integrated into the platform and uses advanced anthropometric algorithms to recommend the ideal size in real time. No dependence on external services and no additional costs.

Use to anthropometric science in the service of conversion
Use to anthropometric science in the service of conversion
Anthropometric Science in the Service of Conversion The Sizefit uses algorithms that estimate body measurements (chest, waist, hips) based on demographic data (height, weight, age, gender), refined for the European body type, ensuring greater accuracy than generic solutions on the market. The process is multi-phased: the client enters basic data, adjusts interactive body preferences, and chooses the desired fit type (Tight, Normal, Loose). Each parameter directly influences the calculation of the final recommendation. 100% integrated and free — no licensing costs. Refined anthropometric algorithms for the European biotype. Interactive adjustments: Chest, Waist, Hips, and Fit Preference Open source and fully customizable (White-Label) Self-hosted: complete privacy, compliant with GDPR. No impact on Core Web Vitals (no external scripts)

Use to each feature measured in revenue
Use to each feature measured in revenue
IMPACT ON RESULTS Each feature measured in Revenue Redicom's B2C platform is a lever for your business. Every feature has been designed to have a measurable impact on your most important KPIs.

Use to why is headless commerce essential for fashion brands?
Use to why is headless commerce essential for fashion brands?
Why is Headless Commerce essential for fashion brands? In fashion retail, the digital experience is an extension of brand identity. Standardized checkout and rigid templates from generic platforms create a homogeneity that contradicts the essence of differentiation in the fashion industry. Redicom's Headless Commerce architecture allows for complete creative freedom on the front-end. Every pixel, every interaction, every detail can reflect your brand's DNA, while maintaining the robustness and security of the back-end.

Use to every detail counts towards conversion
Use to every detail counts towards conversion
OPTIMIZED CONVERSION Every detail counts towards conversion In fashion e-commerce, conversion rates depend on industry-specific factors: image quality, ease of finding the right size, visual inspiration, and brand trust. Redicom optimizes each of these aspects. High-resolution images with zoom and 360° view. Customized size recommendations Editorial content integrated into the purchase journey. Optimized checkout to reduce abandonment. Automated seasonal promotions and campaigns

Use to ready to elevate your brand's b2c experience?
Use to ready to elevate your brand's b2c experience?
Ready to elevate your brand's B2C experience? Discover how Redicom can transform your online store into a truly distinctive brand experience. with the operational depth that Fashion Retail demands. Request a demo