Redicom Analytics

One of the great advantages of Redicom Analytics over Google Analytics is its full integration with the Redicom Commerce Cloud platform, without relying on cookies or external scripts. With immediate effectiveness, it collects traffic, revenue and performance data without loss of information. Furthermore, with processing external to the client's infrastructure, it does not impact the website's performance, even during peak traffic.

The Traffic Acquisition report allows you to analyze the origin of website visits, providing essential data on the performance of different acquisition channels: organic search, paid ads, social media, email, among others. This analysis helps you understand which channels generate the most traffic, engagement and conversions, allowing you to optimize marketing strategies based on real data.

Know exactly the real impact of each advertising channel on traffic and conversions. Analyze the performance of advertising channels and assess where there is the greatest return. This analysis is essential to optimize investments and understand which channels bring more qualified visitors and effective results.

The Daily Revenue Analysis report provides a detailed overview of sales, allowing you to track total revenue and traffic distribution by channel and device. With this analysis, you can identify trends, assess the impact of different traffic sources, optimize promotional actions and improve the user experience.

Conversion doesn’t always happen on the first click! The Campaign Analytics report allows you to explore the impact of each campaign throughout the sales funnel, from the first contact to the last interaction before purchase. Understand how each touchpoint contributes to your business’s revenue.

The Landing Pages report allows you to analyze the origin of visits to your website, identifying which pages served as a gateway. Analyze sessions, conversions, and revenue per page, knowing which ones generate the most impact. Optimize content and CTAs based on actual performance and improve the experience from the first click.

The Top Sales report presents the list of the best-selling products by SKU, in a given period, allowing you to evaluate the performance of each variant (size, color, etc.). Get a detailed reading of the performance of the individual product, which is essential for operational management, logistics and commercial planning.

This report aims to identify products that are under-exposed on product listing pages (PLPs) but that demonstrate high conversion potential when they are presented to users. By highlighting these products, you can unlock sales that would otherwise not happen. Drive qualified traffic and maximize return per session.

This module allows you to monitor essential Key Performance Indicators (KPIs) such as AOV, LTV, retention rate and more. Evaluate your online store’s performance in real time and make data-driven decisions. Always have the numbers that really matter to grow your business at your fingertips.