Hoooked is a Dutch brand that sells yarns for different activities such as crochet or knitting. With its own production facilities in Portugal, the brand offers a wide range of materials that are distinguished by durability and sustainable working method. With the launch of its new online store and B2B business portal supported by the Redicom Commerce Cloud Platform, Hoooked now offers to its customers a personalized shopping experience by segment and market. The project also includes the OMS (Order Management System) that allows the brand to automate the entire logistics process and ensure better customer service.