BZR is a sports/street fashion brand owned by Bazar Desportivo, which was founded 30 years ago in Portugal. Nowadays it is known for its diversified brands and products in sports fashion. With 11 physical stores in the north of Portugal, the online store has become the most potential sales channel. With the aim of increase his sales in Portugal and worldwide, the Bazar Desportivo group identified Redicom as the ideal partner to develop its online store. A project supported by the Redicom Commerce Cloud Platform that benefits from the OMS and Omnichannel solution, enabling the brand to automate its entire order management process and ensure better customer service.